More and more conversations, both business and personal, take place online. Businesses that take advantage of building and maintaining online communities create a connection. A connection which is fed by customer service and the experience of that customer service. It is these connections which increase social engagement, customer loyalty and ultimately return on investment.
And to add to this, Mashable suggested that 2013 will be ‘The year of responsive website design’. But such anticipation has not been matched- 45% of businesses still don’t even have a mobile site or app
The decision to have a mobile friendly website or a responsive website design can depend on whether you are a small business or a larger organisation and the type of business which you are in.
If you are sending out brochures, direct mail or email, then you are promoting to sell products/ services to retailers, wholesalers and, indeed, prospects. This is ‘push’ marketing.
Designed specifically to build demand and generate business for your products and services, ‘pull’ marketing targets prospects. With any luck, those prospects will come full circle and become a paying customer.
But when push comes to pull, how can we make them work together?
It wasn’t so long ago that the majority of internet socialites were using MySpace and Bebo as a means of online networking. Now, there are the likes of Facebook, Twitter, LinkedIn, Pinterest, just to name a few.
More and more SME’s are getting involved and managing a social media strategy- 93% of marketers use social media for business. This means that more people are willing to invest in time and money to get their ROI, and more.
But who, or what, makes for good social media marketing?
Here are 6 tips for creating good, and engaging, social media posts.
• Use good, relevant images. Have you heard of the saying: ‘An image is worth 1000 words?’ Well an image can certainly help clarify, and strengthen, a message, so long as the image is relevant to what you are trying to say. They can grab the reader’s attention, drawing them in to read the content. And of course, the images can be shared across the social networking sites which can increase the overall reach of your communication.
Businesses, companies and even networking sites are finding that their websites, and their landing pages, are being viewed across multiple devices.
For one, Facebook is undergoing a mobile revolution with four out of five of the 24 million UK users, logging on to the networking site each day using a smartphone or tablet computer.
And the restaurant and food industry are embracing the mobile movement more than other business sectors. A survey carried out by DudaMobile, found that restaurants and food services make up 28% of the total percentage of small to medium-sized businesses.
Social media has changed the way we do business. Not only is social media marketing an essential part of a digital marketing strategy but should also go hand in hand with your overall business marketing strategy.
Your business can benefit by taking advantage of the opportunities social media gives to access and influence your existing and future customers.
Social media can be used to improve your brand and provide excellent customer service. Both these things can ultimately improve reputation and bring new leads to your business.