The most effective online marketing strategies combine different tactics that work to complement each other. One of these strategies is online display advertising, which is the digital equivalent of traditional billboards – only much more effective.
Others may have seen a pop-up ‘invitation to upgrade’ message when they accessed their contacts but perhaps not realised the significance. Making the upgrade is well worth the small amount of effort this takes – particularly if you are a business that doesn’t yet have a Customer Relationship Management (CRM) system. Continue reading
Whether you are a new business start-up or an existing business that has finally decided to take advantage of online exposure there may be help out there for you.
It could even be that you began with one of the free or low cost websites, and have either outgrown it, or it just doesn’t do what you want it to. Quite often limited capabilities are the reason why a templated site may be cheaper. Whichever category you fall into, providing you are a business enterprise, (and this would include charities and non-profit organisations), you may qualify for a grant or funding help. Continue reading
Pay-Per-Click adverts are a great way to gain qualified traffic to your website or landing page with immediate effect, both nationally and locally. However, like all marketing activity campaigns should be carefully managed to avoid wasting your ad budget.
By combining the following 7 elements you can ensure your Pay-Per-Click campaign is properly optimised:
The following executive summary is based on expected eMarketing trends in the current online marketing arena both here in the UK and in Europe. It looks at the way that internet marketing is currently impacting on the overall marketing theatre (including traditional methodologies) and forecasts how things will progress in coming years. The report takes into account Internet usage, how penetration is progressing, and how is it is likely to continue to progress. It examines and compares all aspects of marketing; traditional, digital, the impact of the social media scene, and how the mobile advertising sector is performing. Continue reading
If you are monitoring your website traffic only to see how many visitors you’re getting; you are missing out on a wealth of information that can be used to assess and improve your online customer conversion rate.
Here are five key measurements that will help identify your website’s strengths and weaknesses. Continue reading