Online reputation management is becoming increasingly important for businesses around the world and the way you handle yours is pivotal. Putting it plainly, online reputation management (ORM) means taking control of online conversations between your business and potential customers.
While one should never expect bad things to happen, anticipating certain situations is a given. In business, things break or need tweaking which you can fix later but that approach doesn’t work for your online reputation. You should always give your company’s digital presence enough time and attention before a crisis hits.
People give feedback in different ways and when handled incorrectly, could harm your business. Many new and existing customers rely on online reviews from other customers when buying products and for that reason, it is essential to maximise positive reviews without ignoring negative ones. You need to handle negative reviews in such a way that it won’t put others off. Here, we look at four ways in which you can protect and improve your business.
For some time now people have increasingly turned to the internet as their primary source of information. And why not, as modern day content marketing means there is always information available in some shape or form. Whether you’re looking for company or product reviews or want to learn something new.
The way we search for information has quite literally paved the way for smart content marketing strategies. Creating the right type of content gives small businesses an ideal opportunity to become their own publishers. It also allows them to compete with much larger organisations online. The secret lies in creating and distributing valuable, relevant, and consistent content. Any good online marketing strategy should be designed to attract and retain loyal customers while educating them in the process. Continue reading →
More people are searching for things they want online and in order to stand out, you need content that converts. No matter what type of content you want to publish, you need a good content marketing strategy. In 2018 and beyond, just having content is not enough. Fact is, creating content with no clear goal or added value in mind could harm your business.
You need content that encourages your audience to take action and, at the same time, adds value. The difference between good and great copy is a clearly defined content marketing strategy that takes into account your needs, wants and abilities. This will make your content easier, quicker and cheaper to create.
It’s important to have clear goals and measures in place for content marketing. Avoid simply producing content because you think you should. All content should have a purpose whether it’s lead generation, driving referrals to your website, brand awareness or data capturing. Continue reading →
Looking at SEO in more detail reveals ‘black hat’ and ‘white hat’ tactics. For anyone not familiar with these terms, black hat SEO is “bad” or disingenuous while white hat SEO is “good” or ethical search engine optimisation. Adding to the mix is ‘grey hat’ SEO which is somewhere between manipulative and virtuous but still capable of reaping massive rewards.
While not all black hat SEO tactics will hurt your online business at the moment, it may do so in the near future. That’s not all though as several white hat techniques can actually have serious consequences if you don’t implement them correctly. White hat techniques may have the best intentions for the internet and user but it’s not always as simple as ‘black or white’. Continue reading →