Is The Lad Bible a Brand Rehabilitation Success Story?
In 2012 ‘Lad Culture’ was at a high, pages like The Lad Bible were racking up tens of thousands of likes and causing controversy in newspaper pages and in Student Union meetings across the country. Whilst the claim to be about harmless ‘banter’ didn’t ring true for many their success was a testament to the appetite for a new form of publisher that could fill the shoes of likes of Loaded, Zoo and FHM that were quickly becoming dinosaurs as we raced past the first decade of the 21st century.
That initial success has been dwarfed by the media giant that The Lad Bible has become. Such success would never have been possible without serious change to The Lad Bible’s image and publishing habits. How did a media entity so tied to ‘Lad Culture’ somehow not only survive it’s wane but rise to be one of the biggest Social Media entities publishing in 2016? Continue reading →
Your online reputation is often the first thing a potential customer will look at when considering doing business with you, so making sure you have a strong one is more important than ever. Online reviews, testimonials and feedback all influence people’s buying decisions.
Most people do a quick online search before doing business for the first time with a new provider. Finding nothing bad about you online is not necessarily a bad thing; it’s an indication that no-one has been upset enough to post a poor review but if your competitors have a good, visible positive presence then it may convince your potential buyer to use them instead. Continue reading →
In the world of Digital Marketing we often accuse people of chasing ‘shiny things.’ New platforms, software and technologies appear at such a rate that devoting equal time and importance to each of them is an impossible task unless you have a staff of hundreds of people with nothing else to do. Picking the right development to commit time and resources to is a key part of success not only for Digital Marketers but also for the businesses they work for or advise. We all recall how many people thought Social Media Marketing could never compete with PPC. Who thought separate mobile websites would beat Responsive Web Design. Marketing Automation is a technology that has been around for a long time and because of this there are many misconceptions about it. Continue reading →
Improving Your Data Driven Marketing Requires Better Data Management
All marketing should be data driven, especially Digital Marketing. When everything can be measured, tracked and attributed there is no reason anything should be done on ‘gut-feel’ alone. Marketing Automation is fundamentally a data-driven initiative. Greater accuracy and clarity relies on better data management and manipulation. Once your Marketing Automation is up and running you’ll have all the data you could ever need and you should put it to good use. Measure the reaction to your actions, analyse what the data tells you and improve for next time. Continue reading →
Increase Sales & Lifetime Value by combining Marketing Automation & E-commerce
A core challenge of running an e-commerce business is finding new ways to provide value to your customers without cutting into your own margins. You want to give the customer the best possible experience and value but at the same time you’ve got to be profitable so you can go on to serve more customers!
Marketing Automation is an avenue you can explore to do precisely this! When utilised properly a Marketing Automation suite will allow you to deliver tailored messages to your customers when they are most receptive to them; offering them the right product or service, at the right time, at the right price. Using intelligently crafted campaigns one or two staff can nurture the volume of leads that previously you might have required 10 sales reps to manage. Continue reading →
In early 2016 Rob Thomas traveled to Tallinn, Estonia to give a talk and take part in a book-signing. Whilst there he gave interviews to various publications and broadcasters; this article is a translation of the interview given to Kadri Hansalu which was first published on the 1st April.
It has long been said that Estonians make poor salespeople. It’s now increasingly common to hear that sentiment as we struggle with the evolving marketplace, we’re finding our marketing budgets are too small and that there is a lack of specialist skills. Recently Tallinn was visited by some Digital Marketing experts familiar with the nuances and quirks of the digital world. Continue reading →