Blogging Best Practices: An Essential Guide

blogging

It’s 2018 and everyone should know by now that the greatest driving force behind digital marketing is quality content. Branded blogging certainly plays a major role, coupled with a loyal online community. To grow a community around your content, your marketing plan should encourage customer interaction via social media and your blog.

Billions of people across the globe access the internet every day whether for online shopping, staying updated or just to be entertained. Good quality content means people want to engage with their favourite brands and blogging is of the utmost importance. A well-written blog can bring a host of advantages to your business. Continue reading

7 Social Media Marketing Myths Debunked

social media marketing

Despite what some may have thought a few years ago, social media marketing has undeniably become a major factor in digital marketing. Regardless of your business type, it’s one of the easiest ways to find, contact and convert potential customers. Any company can effectively use social media for their marketing activities, whether it’s maintaining a brand presence, creating brand awareness or to simply show off your product.

It’s often worth ensuring that your employees understand how social media works with all their nuances before deciding on a marketing strategy. Even with all the benefits of social media marketing, there are a few myths we’d like to clear up. Continue reading

Basic Guide: 5 Essential SEO Tips To Boost Your Rankings

SEO Tips

SEO or Search Engine Optimisation has been a vital cog in the digital world for some time. Although we’ve all probably heard so-called experts claim that SEO is unnecessary, it couldn’t be further from the truth. SEO is possibly one of the greatest marketing tools available, at least in terms of ROI.

Good on-site SEO combined with quality and relevant content distributed across your online channels will generate organic search results. Continue reading