LinkedIn has been around for some time now and, boy, have they grown. Looking back just four years, LinkedIn had 250 million members where today that number is around 562 million. That is more than double the subscribers in a short space of time.
Not only is it one of the most popular social media networks, it’s also one of the top performing B2B channels. For individuals in any business, having a page to showcase your work experience is essential to increase your business exposure. Once you get more familiar with the app, you’ll never look back. Continue reading →
Marketing automation has undoubtedly grown since its inception almost two decades ago. According to the Aberdeen Group, companies using marketing automation have over a 100% better lead conversion rate and 40% larger average deal size. These numbers are nothing to scoff at as for many companies, this can mean the difference between success and failure.
Marketing automation was designed to help businesses market more effectively across all channels. When it comes to sales, competition is high in every industry but in today’s digital world, the competition is only getting tougher. Marketing automation can help deliver the right message at the right time to the appropriate audience. However, this doesn’t mean you can just sit back and do nothing Continue reading →
We hear this question more often than one might think and today, we’ll reveal some of the basics. Organic SEO is the process of increasing traffic to your website by making it more prominent in search engine results (SERPs) using specific targeted keywords. It means getting good rankings for your targeted search terms across all search engines without having to pay for placements.
When you carry out a Google search, for example, you’ll see the regular results along with highlighted boxes at the top and on the right-hand side. These are “Ad related to ‘search term’” which means Continue reading →
It’s 2018 and everyone should know by now that the greatest driving force behind digital marketing is quality content. Branded blogging certainly plays a major role, coupled with a loyal online community. To grow a community around your content, your marketing plan should encourage customer interaction via social media and your blog.
Billions of people across the globe access the internet every day whether for online shopping, staying updated or just to be entertained. Good quality content means people want to engage with their favourite brands and blogging is of the utmost importance. A well-written blog can bring a host of advantages to your business. Continue reading →