Branding Guide For Small Business Owners

branding

Do you own a small business and are you struggling to get your brand out there? Looking to increase sales or build a larger loyal customer base? To be successful, you have to know how branding works and why it’s especially important for small businesses.

Truth is, the struggles of a small business are real and you are not alone. Heck, even your competitors have challenges they need to overcome just as you do. Good news is that you can fix (or avoid) most of these issues through branding which has several benefits which we will explore in this article.

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Lead Generation: How To Use Your Website To Generate B2B Leads

lead generation

Many businesses find that lead generation is one of the most challenging activities when trying to promote their brand. In many cases, companies lack the resources and marketing team to generate the type of quality B2B leads they require. Essentially, your marketing budget and the quality of your sales pipeline will directly affect your lead generation capabilities.

When it comes to finding new business, you need to understand and implement certain lead generation strategies and using your website effectively is paramount. Generating leads and converting them into loyal customers is the name of the game and this article will help get the most out of your B2B lead generation strategy. But first, here’s a quick recap on what lead generation entails and the different types of leads.

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Re-engagement Tactics For Inactive Subscribers

Re-engagement Tactics

Everyone can agree that most people hate receiving too many emails, especially if they’re not interesting or irrelevant. Without quality and relevant content, subscribers can easily become inactive which means brands need to have re-engagement tactics in place. It’s important to impress upon your audience why they’re not wasting their time opening and reading your emails.

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