Lead Generation eBook: Top Tips, Tricks and Ideas

lead generation

Lead generation can be described as the process of attracting strangers or prospects and converting them into leads. These are people who have shown interest in your company’s products or services and are likely to make a purchase. A few examples of good lead generation tactics are job applications, blog posts, coupons, live events, webinars and other online content.

Many business owners and marketers consider lead generation a very difficult task, often because so much is at stake. After all, your business success depends largely on lead generation as more leads equal more sales.

While achieving 100% conversion rate may be the epitome of a successful marketing and lead generation campaign, it is almost impossible. Did you know that, on average, 75% of leads don’t convert into sales due to a poor lead nurturing process? The good news is, there are several proven strategies that can drastically improve your conversion rates with minimal effort (or budget). Continue reading

4 Social Media Tactics That Should Be Canned

social media tactics

Businesses can no longer ignore social media as a marketing tactic regardless of what product or service you offer. The social environment is constantly evolving which means your social media strategy needs to adapt before becoming obsolete. Considering all the social media tactics available, some are still being used which really should have been canned long ago.

These dying social media tactics can cause real problems as they are no longer effective and only eats away at your budget and time. The data you collect is also inaccurate and you will get a misrepresentation of how your brand is performing. Continue reading

Video Marketing: An Essential Guide

video marketing
Video marketing is not a new concept but many don’t fully comprehend just how powerful it is. Videos appeal to all the major senses of sight and sound and require little effort to ‘consume’. In addition, modern technology has also made it incredibly easy to share. That’s why many videos go viral and those that don’t, still get viewed and shared.

The ever increasing popularity of online video proves that many people prefer to watch a video that shows them how to do something rather than reading about it.  As a result, video delivers a much higher response rate and creates better informed customers.

Whichever way we look at it, video marketing as a strategy is the future, more than most other types of content. In this guide we reveal some of our top tips to help you create inspiring and actionable online videos. Continue reading

Content Marketing: Blog Series Part 4

content marketing

When you think of content marketing, what comes to mind first? Content marketing is not just about writing blogs, social media posts or creating viral video content, it’ about storytelling. In fact, the concept of content marketing has been around longer than the internet. Particularly good examples include comic books such as Marvel and the effective storytelling in movies, especially the Star Wars saga.

In modern day content marketing, the internet has created a plethora of opportunities. Social media and websites are top of mind but it can also include ebooks, infographics and whitepapers, jokes or motivational quotes. Whatever form of content marketing you implement, you need a content marketing strategy. Continue reading