Online reputation is becoming increasingly important for businesses, so the way you handle yours is critical. Feedback can be given in many different ways, and if it’s not handled well you could be doing your organisation a big disservice. New and existing customers rely on reviews from other customers when they buy products, so it’s vital that positive reviews are maximised and negative ones are not left to languish in a way that will put others off.
Web analytics tools collect and report data on how people interact and engage with your website. Understand these metrics will enable you to identify your most effective marketing channels and help you to gain a competitive advantage.
Reviewing the following 5 analytics reports will enable you to improve your overall customer experience, and increase sales.
1. Referring Sites Report
Knowing which websites and search engines refer traffic to you and what pages of your website they link to, will enable you to guide your content marketing strategy. It will also help you to allocate your ad budget effectively.
2. Content Engagement Report
Measuring visitor engagement is key to turning website visitors into leads. Knowing which topics and articles command the most attention and social shares, will give you direction for achieving your content creation objectives. Continue reading →
Email marketing continues to be one of the most effective ways of connecting with your audience –regardless of the device they use. The following five best practice techniques will highlight new opportunities to publish targeted email messages that build customer loyalty and increase sales.
1. Targeting and Segmentation
The foundation of an effective email marketing plan is to better understand your customer by developing buyer personas. Understand their personal circumstance, lifestyle and buying habits. You can then create appropriate groups and segment your email list accordingly. Continue reading →
Many business know they need a new or updated website but struggle to articulate what they need from that new website. Pointing out what’s wrong with the current website is a useful start but simply fixing what is wrong with an old website won’t lead to the best possible new website. In order to make creating a new website as simple as possible we’ve simplified the process into the 7 key steps of website development.
At our recent event at the St Pierre Marriot Hotel and Country Club, Malcolm Miller gave us a good insight into the life of a society referee as well as some thought provoking insight into how his rugby crosses over into his daily business life.
In his ‘day job’ Malcolm is managing director of RTS Group, a learning and development training agency based in Wiltshire. An expanding business, it directly employs a team of 55, and also works with another couple of hundred freelance associates around the world. The business keeps Malcolm busy and it is currently expanding into China, so where exactly does he see the parallels in his life on and off the field?
To explain this Malcolm pulled a small booklet from his pocket – the law book. 26 Laws and the code of the game, which is the playing charter. “When I look at that and I look at my business” he said “And ask is there a parallel? Absolutely! Integrity, passion, solidarity, discipline and respect. If you can deliver that in a business and deliver it to your customers and your team, then you’re off to a flying start” Continue reading →
Marketing Automation encompasses or affects almost all areas of Digital Marketing. With such a large task set and so much required of any platform trying to live up to the name it’s not surprising that Marketing Automation for small and medium businesses hasn’t been a realistic option until recently. SMEs are often forced to make do with pay-walled and watered down versions of popular Software As A Service (SAAS) offerings. Fortunately there are no pay walls blocking SharpSpring features or lengthy contracts hurting cash flow. SharpSpring has been designed and developed specifically for SMEs and Agencies, as such it provides maximum power for realistically affordable cost. Continue reading →