While there’s some debate around the relevance of blogging in today’s social media marketing environment, it’s really a non-negotiable. Whether you’re a small business or a multinational organisation, blogging remains integral to the success of online content marketing.
Quality online content is essential for brand awareness from social media, email marketing, direct mail to business blogging. Posting relevant, informative and regular blogs is effectively a marketing tactic to increase the online visibility of your business. Just like other marketing channels, blogging helps support your business growth. In this article we take a look at why your business should start blogging and the countless benefits of quality content.
There is a so much information on the internet aimed at start-ups and small businesses including marketing strategy advice. Looking beyond those guides promising you the world for a few measly pounds, there isn’t just one right solution. Unless you are the one in a million lucky businesses with the ‘perfect product’, at the perfect time and in the right place, you need a sound marketing strategy.
Start-ups and small businesses survive and thrive across many industries and we’ve worked with several ourselves. At the same time, there are some that unfortunately fail to find the right business model that can generate returns on a regular basis. Two of the biggest stumbling blocks for SMEs and start-ups centre around marketing where there is either too much or too little of it!
Brand building is all about generating awareness, establishing and promoting a company using a variety of strategies and tactics. In essence, brand building enhances a brand’s value using advertising campaigns and various promotional strategies. Brand building involves marketing a business and it’s no secret that social media plays a massive role.
For all intents and purposes, companies should take full advantage of social media as it is a powerful tool. The fact that most people have at least one social media account speaks volumes of its global reach. According to the Sprout Index, “58 percent of consumers prefer content that focuses on the visual, making social media the perfect place to advertise and build a brand”.
Lead generation can be described as the process of attracting strangers or prospects and converting them into leads. These are people who have shown interest in your company’s products or services and are likely to make a purchase. A few examples of good lead generation tactics are job applications, blog posts, coupons, live events, webinars and other online content.
Many business owners and marketers consider lead generation a very difficult task, often because so much is at stake. After all, your business success depends largely on lead generation as more leads equal more sales.
While achieving 100% conversion rate may be the epitome of a successful marketing and lead generation campaign, it is almost impossible. Did you know that, on average, 75% of leads don’t convert into sales due to a poor lead nurturing process? The good news is, there are several proven strategies that can drastically improve your conversion rates with minimal effort (or budget). Continue reading →