Many businesses find that lead generation is one of the most challenging activities when trying to promote their brand. In many cases, companies lack the resources and marketing team to generate the type of quality B2B leads they require. Essentially, your marketing budget and the quality of your sales pipeline will directly affect your lead generation capabilities.
When it comes to finding new business, you need to understand and implement certain lead generation strategies and using your website effectively is paramount. Generating leads and converting them into loyal customers is the name of the game and this article will help get the most out of your B2B lead generation strategy. But first, here’s a quick recap on what lead generation entails and the different types of leads.
Everyone can agree that most people hate receiving too many emails, especially if they’re not interesting or irrelevant. Without quality and relevant content, subscribers can easily become inactive which means brands need to have re-engagement tactics in place. It’s important to impress upon your audience why they’re not wasting their time opening and reading your emails.
While there’s some debate around the relevance of blogging in today’s social media marketing environment, it’s really a non-negotiable. Whether you’re a small business or a multinational organisation, blogging remains integral to the success of online content marketing.
Quality online content is essential for brand awareness from social media, email marketing, direct mail to business blogging. Posting relevant, informative and regular blogs is effectively a marketing tactic to increase the online visibility of your business. Just like other marketing channels, blogging helps support your business growth. In this article we take a look at why your business should start blogging and the countless benefits of quality content.
There is a so much information on the internet aimed at start-ups and small businesses including marketing strategy advice. Looking beyond those guides promising you the world for a few measly pounds, there isn’t just one right solution. Unless you are the one in a million lucky businesses with the ‘perfect product’, at the perfect time and in the right place, you need a sound marketing strategy.
Start-ups and small businesses survive and thrive across many industries and we’ve worked with several ourselves. At the same time, there are some that unfortunately fail to find the right business model that can generate returns on a regular basis. Two of the biggest stumbling blocks for SMEs and start-ups centre around marketing where there is either too much or too little of it!