Business Blogging In 2011

Often business owners come on our Social Media Strategy Workshops and don’t have a blog and quite rightly are curious and skeptical as to how they could ever be of any value.

The below very useful Infographic produced by BlogStar, is based on data derived from Technorati’s State of the Blogosphere 2011. For the full report, click here.

I think it sums up very nicely in an easy to digest format exactly how those businesses that DO blog, benefit from using a blog as a highly effective marketing tool.

It’s based on over 4,000 responses so is both comprehensive and statistically valid (that’s why we’ve brought it to your attention.

You’ll see that not only is it useful for direct lead generation, perhaps more significant and important for businesses of all sizes is it’s use in building reputation (Online Reputation Management) and vital information sharing.

This is a recent survey in Oct 2011 and is a good snap shot on how things stand now, and Twitter was clearly the top Social Media to help disseminate blog posts in 2011.  With the rise of Google+ it will be interesting to see what the position looks like at the end of 2012!

So, if you don’t already have a business blog or don’t know how to get started, give us a ring on 01454 261111 and we’ll see what we can do to help, or why not come along to one of our Social Media Strategy Workshops or LinkedIn & Blogging ‘Deep Dive’ events to see if one or more of these techniques is right for you to help you work out the next step if any.

2 Questions:
1) Are you using a blog already and if so why did you start or
2) If you’re not using a blog right now, do you plan to start in 2012?

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About Rob Thomas

Rob lives and breathes Social Technology, Social Media & Mobile Marketing. He will show you how to use them to improve many areas of your bottom line, not just Marketing! He’ll show you how to enhance and protect your reputation, whilst generating increased sales, reduced costs and improved customer acquisition and retention. Recognised as an expert in reputation management, digital and mobile marketing, Rob is a professional speaker both in the U.S. and across Europe. In addition to consultation services, including the “12 step process to achieve Social Proficiency” programme, Rob also coaches, trains and provides implementation services to help business owners, organisational leaders and their teams. If you want/need Rob to speak at one of your events please email him rob.thomas@wsi-emarketing.com You can follow me on Google+
  • We have been using a blog for about 6 months now. We started it in connection with our new monthly email newsletter. The blog is about our core expertise area: coaching and mentoring in the work environment. We have gotten excellent feedback on the blogs (described by some readers as the best updates they get in their mail box). 
    Originally it was written by myself (the business owner) but we are now sharing the creation across the team and plan to step up the frequency of blogs next year.