Building Customer Loyalty

Online tools such as blogs, Facebook, Twitter, YouTube and others can help provide businesses with opportunities to enhance customer relationships in real time.

Here are some of the ways to put social media to work to improve your brand loyalty so customers will want to promote your company in a positive way.

Monitor Customer Comments
Most customers and first-time buyers make purchase decisions based on the online comments they read. Designate a person on your team to track and monitor all social media mentions for your organization / brand.

Anticipate Needs
To be proactive about identifying customer needs, consider promoting a survey via         social media. The survey can help with new product development, branding and    positioning, and overall reputation monitoring.

Address Complaints
Act quickly when you discover negative comments online, since bad news can spread rapidly. Determine what went wrong; resolve the customer’s problem and then blog about how you took care of it.

Engage Customers
Encourage customers to share feedback directly, via comments on blogs or a Facebook page, or via Twitter. These channels create exciting new opportunities to gain real-world insights into your customers’ attitudes and needs.

Encourage Satisfied Customers to Talk
Encourage satisfied customers to share their experiences on social media sites. If you have brand advocates who love your product or service, you may well be at the top of the list of recommended names.

Social media makes it easier to understand your customers, track their needs and provide the product or service they want. These same applications can help you tell them that you have just what they need!

WSI can help build strong sales campaigns that maximise the potential of social media. Contact us via our website, Facebook, or Twitter to learn how you can leverage social media for your company’s sales process and demand generation initiatives.

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Nadine Thomas

About Nadine Thomas

Nadine works across the full range of the digital marketing spectrum, but spends more of her time helping clients with their content marketing strategy and content. By it's very nature, content marketing utilises all aspects of a clients online presence, from their website to their social media presence, campaign materials and marketing automation campaigns. And of course, all this has to align and complement their offline marketing efforts.  As a business owner herself, she understand the needs and motivations of clients when working to generate revenue and increase profitablity.  In her spare time Nadine is actively involved in her local rugby club where she coaches children's rugby union and has done for 18 years. If you wish to contact Nadine please email her at nadine.thomas@wsi-emarketing.com You can follow me on Google+