Increasingly people turn to the internet to find their information. Whether it’s looking up reviews about something you’re thinking of buying or learning something new, there will be content out there to help. This change in the way people find their information has paved the way for Content marketing. Content marketing gives small businesses the opportunity to become their own publishers and allows them to compete with much larger companies online. Creating and distributing valuable, relevant, and consistent content forms an online marketing strategy designed to attract and retain loyal customers. You can position yourself as an expert in your industry and increase your sphere of influence. In short, you can position yourself as the go to person when someone needs something in your area of expertise.
However, it’s not as simple as throwing things out there and hoping people find them. For your content marketing to be successful a workable content marketing plan is crucial.
Here are 5 key ingredients for achieving success with content marketing
Bounce Rate is an important metric when it comes to measuring the optimisation of your pages, blogs and ads. However it’s not as simple as just a ‘good’ and a ‘bad’ Bounce Rate. Depending on the type of page and the aim of it a ‘good’ Bounce Rate can vary wildly. The Bounce Rate tells you if visitors are staying on your website or if they’re leaving without taking a look around.
So What Exactly Is Bounce Rate?
A site visitor has ‘bounced’ if they leave your site after viewing only a single page. If a visitor bounces it suggests one of two things, either they’ve found exactly what they were looking for or they see nothing they’re looking for. Context is important when it comes to deciding whether your Bounce Rate is in the right ballpark. Continue reading →
The world of digital marketing moves quickly and you need to move with it. That’s not to say you have to embrace and introduce every new thing that comes over the horizon, but you do need to be aware of what’s there and whether it could be of benefit. Your ability to adapt to new challenges, circumstances and technologies is key to increasing your customer base and improving brand loyalty.
Here are four essential steps to make sure your digital marketing strategy is ready to make the most of new and expanding online opportunities. Continue reading →
Social Proof is an incredibly powerful force that influences everyone, regardless of whether they think it does or not. At the heart of the idea of Social Proof is that despite what we think about our own individuality we all have an inherent desire to conform. We have the innate assumption hardwired that the behaviour of those around us is correct. Obviously this can be overcome by conscious thought but in the day to day life of the average person this is a very strong force.
Blab has got the marketing world all worked up in the last month or two. It is a Social Media, live streaming platform that is truly focussed on engagement rather than just simple broadcast. If you’re not familiar with Blab then check out our last two blogs on the subject here and here to get to grip with the basics.
Blab builds on the success of platforms like Periscope, Meerkat and Google Hangouts and goes further to provide a dynamic and interactive video platform. Being such a new platform many people are unsure how to start making the most of it. Whilst Blab is too new to conduct meaningful statistical analysis on, what we have done is put together our 10 top tips for using Blab from our experience so far.