While there’s some debate around the relevance of blogging in today’s social media marketing environment, it’s really a non-negotiable. Whether you’re a small business or a multinational organisation, blogging remains integral to the success of online content marketing.
Quality online content is essential for brand awareness from social media, email marketing, direct mail to business blogging. Posting relevant, informative and regular blogs is effectively a marketing tactic to increase the online visibility of your business. Just like other marketing channels, blogging helps support your business growth. In this article we take a look at why your business should start blogging and the countless benefits of quality content.
So you’ve written your first few blogs and your website is up and running but now comes the tricky part. That’s right, it all comes down to driving traffic to your site and online content with search engine optimisation (SEO).
While SEO is not rocket science, it does require some planning, research and understanding. If you don’t apply proper SEO strategies to make your site ‘findable’ (indexable), nobody will even know that you exist. In this article, we take a closer look at some SEO terminology and how to implement it.
Brand building is all about generating awareness, establishing and promoting a company using a variety of strategies and tactics. In essence, brand building enhances a brand’s value using advertising campaigns and various promotional strategies. Brand building involves marketing a business and it’s no secret that social media plays a massive role.
For all intents and purposes, companies should take full advantage of social media as it is a powerful tool. The fact that most people have at least one social media account speaks volumes of its global reach. According to the Sprout Index, “58 percent of consumers prefer content that focuses on the visual, making social media the perfect place to advertise and build a brand”.
Most business people will acknowledge that Social Media is a necessity at a personal and brand level. Many will also agree that quality content and good reputation management are essential regardless of business type. Considering that a B2B audience consume content differently than the average consumer, how do you market your brand properly and to the right audience?
If you only follow the habits and trends of the average consumer, your B2B content marketing strategy will fail. For businesses operating as B2B and B2C, market segmentation becomes even more important. In this article we’ll take a look at content marketing and engagement strategies for a B2B audience. Continue reading →