Back to Basics: Fundamentals of a Successful Marketing Email

marketing email

Creating a successful marketing email is more important than ever before. So much data is out there with even more companies fighting to get our attention. Most marketers should know to never blast their list but surprisingly it still happens. Email marketing should be used to target a specific audience with relevant, interesting and helpful content. It should pique interest and drive engagement; not just get the word out.

In this article, we’ll show you how to get the most out of your marketing email whether you’re Continue reading

5 Social Media Content Ideas For Increased Engagement

Social Media ContentOne of the biggest challenges businesses face is creating social media content that consistently keeps the audience interested. You need to find the right balance and the point is not to sound like a sales pitch but more like a conversation. How does the audience benefit from reading your content? What value or benefit does it offer?

Lackluster research and poor writing is a sure way of putting off your audience. Content creation should be taken seriously and if not, you are better off without it. Never post just for the sake of posting something; make an effort and the leads will follow. Continue reading

Digital Marketing and the Rules of Engagement

digital marketing engagement dialBlogs, social media and video are all parts of the digital marketing mix and they’re all aimed at increasing engagement. Engagement, which if successful can bring increased interest, brand awareness and loyalty and ultimately – sales!

So how do you get people to engage with you in a digital world? Well, one of the main areas is content. You may already know about content marketing and its importance in the online world. You may already have a blog and share the posts on social media, but have you really thought about the content you’re putting out there? Is it talking to the right people? Is it saying the right thing? Continue reading

An unexpected reward for my volunteer work in rugby

In January this year I received an unexpected email with an invitation attached. On the 2nd of February, just 2 days before England opened their 6 Nations campaign, I was privileged to be at the Mitsubishi Motors England Training Centre at Pennyhill Park in Surrey to watch the England team put through their paces in a training session. The invite was a reward for the volunteer work I do at my local rugby club (Dursley RFC) and came courtesy of the Mitsubishi Motors Volunteer Recognition Programme. Continue reading