In January this year I received an unexpected email with an invitation attached. On the 2nd of February, just 2 days before England opened their 6 Nations campaign, I was privileged to be at the Mitsubishi Motors England Training Centre at Pennyhill Park in Surrey to watch the England team put through their paces in a training session. The invite was a reward for the volunteer work I do at my local rugby club (Dursley RFC) and came courtesy of the Mitsubishi Motors Volunteer Recognition Programme. Continue reading
Email marketing continues to be one of the most effective ways of connecting with your audience –regardless of the device they use. The following five best practice techniques will highlight new opportunities to publish targeted email messages that build customer loyalty and increase sales.
1. Targeting and Segmentation
The foundation of an effective email marketing plan is to better understand your customer by developing buyer personas. Understand their personal circumstance, lifestyle and buying habits. You can then create appropriate groups and segment your email list accordingly. Continue reading
Are you concerned you’re not achieving the best online results for your business?
Are you overwhelmed with the seemingly limitless choice of digital marketing options?
Then let’s simplify how to achieve the best digital marketing mix which will take your online results to the next level.
The following best practice digital marketing methods will generate growth by building on four key areas of focus:
- insightful market research
- effective customer acquisition
- value added communications
- lasting brand loyalty.
In the world of SEO the (right) tactics that were being used years ago are still the things that work. Good on-site SEO combined with good quality, relevant content distributed across your online channels will bring good organic search results – eventually. Remember, achieving rankings through organic SEO is not something that will happen overnight; it takes time and effort. It is a marathon, not a sprint, and is something you have to keep doing. If you want quick and immediate rankings, then you need to consider paid search advertising.
Along the way there have been some people who have discovered loopholes that may have allowed them to claw their way up the organic search engine rankings quickly in the short term. But the truth is, as the search engines improved and got better at identifying those loopholes, those short term gains turned into very long term penalties for those that adopted the practices. Continue reading
At the recent RBN held at the St Pierre Marriot Hotel and Country Club Bristol Rugby’s Nick Koster talked about rugby, charity and life after rugby.
The first thing everyone in the room wanted to know was How did everyone feel when they won the second leg of the championship play off, bringing them back to premiership rugby?
After an opening statement of ‘It was an incredible feeling” Nick went on to explain the feelings of the whole team long the way. “The championship is a tough competition and I think some people don’t realise how tough it is”. He went on to talk about a whole host of things that impact games in the championship that many people don’t give a second thought to. Things like, ground conditions, game tactics and sometimes, just how simply the fact that they are Bristol with a bigger budget makes a difference to the way that they are viewed by some opposition. Continue reading
At our recent event at the St Pierre Marriot Hotel and Country Club, Malcolm Miller gave us a good insight into the life of a society referee as well as some thought provoking insight into how his rugby crosses over into his daily business life.
In his ‘day job’ Malcolm is managing director of RTS Group, a learning and development training agency based in Wiltshire. An expanding business, it directly employs a team of 55, and also works with another couple of hundred freelance associates around the world. The business keeps Malcolm busy and it is currently expanding into China, so where exactly does he see the parallels in his life on and off the field?
To explain this Malcolm pulled a small booklet from his pocket – the law book. 26 Laws and the code of the game, which is the playing charter. “When I look at that and I look at my business” he said “And ask is there a parallel? Absolutely! Integrity, passion, solidarity, discipline and respect. If you can deliver that in a business and deliver it to your customers and your team, then you’re off to a flying start” Continue reading