If you’re asking yourself “I am only a small business, do I really need a website as well as a Facebook page?” then this blog is for you!
First thing is if you think a website alone will bring in business, you’re wrong! For a small business a website is more like a brochure, it’s a simple but very effective way of showcasing your work/products as well as defining your brand and business values. Continue reading
Sales for eCommerce businesses can gain a boost by using Pinterest. According to Millward Brown, Pinners on Pinterest love to buy with 93% using Pinterest to plan for or make purchases and 52% making a purchase online after something they saw on the platform. Continue reading
The Founder and CEO of WSI-eMarketing recently visited Estonia to give a talk about digital marketing and attend a book signing in Tallinn, whilst there Rob Thomas shared some insights with the gathered audience and sat for an interview. The interview was written up in Estonian, the original can be found here, this article will summarise that interview and the video of the talk at the book signing which will be posted within the coming weeks.
With 52% of users not returning to a website because of poor aesthetics, colour is a big part of marketing but knowing which colour is the right one for your business depends on your target audience.
So let’s look at which colours are best for your checkout process or landing page and what can help boost your conversion rate. Continue reading
The news focused feed which is rich in media content has now hit the UK. Twitter’s Moments is a new (new to the UK anyway) feed which can be found at the top right of your desktop menu bar or the centre of your app menu bar. It’s a way to find out the latest news of trends without having to search through your ever growing home stream from everyone you follow.
Christmas Email Marketing Campaigns are something everyone knows about but there’s a lot of pitfalls to avoid. The festive season is a great time to try and push your products. Retailers have known this for years so it’s no surprise to see the amount of time and money they pour into their festive marketing.