Speed may not be recommended for driving but it is essential for website performance. In fact, it’s so important that Google has made website page speed part of their ranking algorithm. This, of course, means it can help or hinder your brand’s online visibility.
For some time now there has been a direct correlation between website page speed, bounce rate and visitor retention. While improving website page speed is challenging for many marketers, it is necessary for almost all aspects of a brand’s marketing performance.
Too often people forget that hospices and other healthcare institutions rely on funding. Without it, places like the Sue Ryder Leckhampton Court Hospice cannot support those who are truly in need. This extends to palliative, neurological and bereavement support and care among others. The Sue Ryder Leckhampton Court Hospice provides a home away from home for its patients, their families and visitors.
Rob Thomas from WSI eMarketing originally visited the hospice as Charity Steward for the Gloucestershire Round Table Lodge, who had been approached to make a donation. From there, they wanted to promote the incredible facilities and work performed by dedicated staff and volunteers by creating a stunning 360° Virtual Tour. Not only is this part of their Corporate Social Responsibility but also because WSI eMarketing is a proud supporter of the institute.
Machine learning can be a powerful ally in brand marketing especially considering the sheer amount of consumer data floating around. Every day marketers are exposed to large volumes of data focusing on consumer preferences which should be processed accordingly.
For the most part, this information should make it easier to segment users and create interesting, relevant content but it is not always the case. In many instances, the more data presented to marketers will only result in more time needed to process and take action. So how can machine learning help brands improve their marketing efforts?
In a digital marketing world, many people believe that traditional marketing is a thing of the past but it still has a place. Surprisingly, there are still many people who don’t like opening emails with promotional content and prefer opening an envelope or brochure when going through their mail. Printed materials containing a company logo, for example, can be easier recognizable than a ‘salesy’ or ‘spammy’ email blast subject line.
The truth is, whether you’re doing traditional or digital marketing, an integrated approach is the best strategy. This way you can ensure a consistent, seamless and multi-dimensional brand experience for your customers. In this article, we look at how you can combine traditional and digital marketing to create a lasting impression.