Social media optimisation (SMO) can be an important feature in helping your business successfully reach its objectives. Social media extends well beyond the marketing mix and brands should integrate it into a number of key marketing activities. Remember, social media is an engagement channel to promote brand awareness, special offers and, of course, customer loyalty. This is where social media optimisation comes into the equation.
Brand building is all about generating awareness, establishing and promoting a company using a variety of strategies and tactics. In essence, brand building enhances a brand’s value using advertising campaigns and various promotional strategies. Brand building involves marketing a business and it’s no secret that social media plays a massive role.
For all intents and purposes, companies should take full advantage of social media as it is a powerful tool. The fact that most people have at least one social media account speaks volumes of its global reach. According to the Sprout Index, “58 percent of consumers prefer content that focuses on the visual, making social media the perfect place to advertise and build a brand”.
As you may already know, PPC marketing (pay-per-click) is a form of internet advertising where advertisers pay a small fee every time someone clicks one of their ads. In simple terms, it’s a digital marketing method where brands buy web visits rather than earning organic traffic.
If your PPC marketing is setup correctly, what you pay-per-click is miniscule compared to the value of the resulting web visit. In other words, if you pay £2 for a click which results in a £400 sale, you’ve made a hefty profit.
While your PPC marketing campaigns should be proactive and well-organised, remember that the data you collect comes from real interactions with real people. For any marketer, being able to truly understand this is an essential part of the job.
Marketing automation as we know it has transformed considerable since its infancy in 1992. Today, it is an incredibly powerful method of reaching audiences from around the world with personalised messages. Furthermore, the introduction of modern social media tools and software have made it easier to maximise digital marketing efforts.
If combining marketing automation and social media has been so successful, what about Artificial Intelligence (AI)? It’s certainly one of the major contributing factors behind the scenes of success. While marketing automation makes it easy to carry out repetitive tasks, AI brought new life to marketing automation software. Simply put, it brought about predictive analysis and advanced personalisation engines making marketing automation ‘more human’.