The Importance of Integrated Marketing

integrated marketingIntegrated marketing is the holistic approach to communication in marketing. Whether you’re doing traditional or digital marketing, integration is the key and so is sticking to sound classic marketing concepts. It focuses on the importance of a consistent, seamless and multi-dimensional brand experience.

Integrated marketing essentially uses a variety of marketing channels and tactics to achieve the business’ goals. Some channels are listed below:

  • Traditional advertising – print, TV, radio, billboards
  • Social media – Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube
  • Experimental marketing – guerilla marketing tactics
  • Public relations or communications – press releases, event promotions, broadcasting
  • Digital marketing – Web, e-marketing, SEO, SEM, video marketing

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5 Social Media Content Ideas For Increased Engagement

Social Media ContentOne of the biggest challenges businesses face is creating social media content that consistently keeps the audience interested. You need to find the right balance and the point is not to sound like a sales pitch but more like a conversation. How does the audience benefit from reading your content? What value or benefit does it offer?

Lackluster research and poor writing is a sure way of putting off your audience. Content creation should be taken seriously and if not, you are better off without it. Never post just for the sake of posting something; make an effort and the leads will follow. Continue reading

Stay Competitive And Grow With Marketing Automation

marketing automation case studyMarketing automation has gained considerable traction over the last few years and for good reason. It’s a powerful solution to help businesses grow by streamlining, automating and monitoring all marketing efforts. The most important aspect to always remember is a customer-first mindset. Your customer’s needs and wants are the focus point, not what you want them to buy or do. Continue reading

Increase Your Profits With These 30 Lead-Gen Tips

Lead-Generation-eBookGenerating a consistent flow of new leads can be a daunting task. Heck, we built a business from the ground up, so we understand. No matter the size of your business, company or team, it’s difficult to setup an automated lead generation pipeline, but make no mistake – that’s the dream.

For many business owners and marketers, generating leads can feel like an impossible task. Often it’s because so much is at stake with the health of the business depending on those leads.

One of our favorite lead generation tricks is Continue reading