With everything seemingly at a standstill as most are adhering to the COVID-19 lockdown, how do you stay busy? The situation may be slightly different for people working from home but not so much for those on furlough. Without having to do any work and not being allowed to travel, it’s time to get creative.
Whether we like to admit it or not, automation plays a major role in our 21st-century lives. From marketing automation and email apps to Siri and Alexa helping us schedule our calendars to smart homes turning our lights on and off. Not to mention the technology that enables your car to almost park itself or remind you of a vehicle in the blind spot.
If we accept that automation is in our personal lives, why are so few companies really optimising it for business? It comes down to the simple fact that business owners want to be in control. They want to create, manage and adapt customer experiences themselves as some believe that marketing automation is less personable.
Today, the competition in business is ruthless and without being prominent in the digital marketing sphere, your brand might as well not exist. You can no longer hide in the shadows of the old traditional business methods that were once successful. Regardless of your brand, you need to take the necessary steps to digitise your business.
Social media has grown astronomically over the last few years but more recently, TikTok is on everyone’s lips. While the usual platforms like Facebook, Twitter, LinkedIn, Pinterest and Instagram remain a vital cog in business branding, TikTok is making waves with over 500 million monthly users as of 2019.