If you are monitoring your website traffic only to see how many visitors you’re getting; you are missing out on a wealth of information that can be used to assess and improve your online customer conversion rate.
Here are five key measurements that will help identify your website’s strengths and weaknesses. Continue reading
Pay Per Click (PPC) marketing is one of the most measurable forms of advertising and allows advertisers to track the activity from an ad through to conversion. It is also one of the quickest and most direct ways of driving qualified traffic to your website. However, a PPC campaign needs to be carefully thought out and managed if you are to avoid the costly mistakes of overspending or targeting the wrong audience.
Here are our 8 top tips for a successful PPC campaign
1. Set an objective
For most this will be increased sales generally, but for some the objective of a PPC campaign may be to capture data by sign up to newsletters etc., or to sell a specific product or service or to create telephone quotes. Whatever the aim, if you have a clear objective it will allow you to keep a clear focus. Continue reading
This is the final post in a 3 part series about getting the best out of LinkedIn for business.
Read part 1 here Read part 2 here
LinkedIn is not only the most popular social network for professionals but with more than 175 million users worldwide it is one of the top social networks overall. Other social networks like Facebook, Twitter and Google+ may dominate the ‘buzz’ in the world of social media, but LinkedIn is one of the most powerful platforms available for business, yet is often not used to its full potential.
LinkedIn is extremely useful for business, and once you’re familiar with all the things it can do, you’ll wonder why you’ve not used it fully before. There are many ‘hidden gems’ that don’t get the exposure they deserve.
We’ve collected all the things we think will be useful to you when using LinkedIn, but there’s so much we’ve had to split it into 3 separate posts to help you digest the information.
1. Completing/optimising your personal profile
2. Company Pages
3. Using LinkedIn for Business/marketing/recruitment
Here’s Part three.
LinkedIn is not only the most popular social network for professionals but with more than 175 million users worldwide it is one of the top social networks overall. Other social networks like Facebook, Twitter and Google+ may dominate the ‘buzz’ in the world of social media, but LinkedIn is one of the most powerful platforms available for business, yet is often not used to its full potential.
LinkedIn is extremely useful for business, and once you’re familiar with all the things it can do, you’ll wonder why you’ve not used it fully before. There are many ‘hidden gems’ that don’t get the exposure they deserve.
We’ve collected all the things we think will be useful to you when using LinkedIn, but there’s so much we’ve had to split it into 3 separate posts to help you digest the information.
1. Completing/optimising your personal profile
2. Company Pages
3. Using LinkedIn for Business/marketing/recruitment
Here’s Part two.
LinkedIn is not only the most popular social network for professionals but with more than 175 million users worldwide it is one of the top social networks overall. Other social networks like Facebook, Twitter and Google+ may dominate the ‘buzz’ in the world of social media, but LinkedIn is one of the most powerful platforms available for business, yet is often not used to its full potential.
LinkedIn is extremely useful for business, and once you’re familiar with all the things it can do, you’ll wonder why you’ve not used it fully before. There are many ‘hidden gems’ that don’t get the exposure they deserve.
We’ve collected all the things we think will be useful to you when using LinkedIn, but there’s so much we’ve had to split it into 3 separate posts to help you digest the information.
This Video demonstrates 5 reasons why paid search advertising can benefit your business. There are several benefits to paid search advertising which makes it a viable choice for online advertisers that want to maximise their marketing budget.
Done right, a well devised paid search advertising campaign will enable you to target potential customers who are looking specifically for your services – and can pay for itself many times over. Continue reading