Director at WSI-eMarketing with a passion for helping businesses understand the world of digital marketing and how it can be used to generate more revenue and increase profitability. You can also follow me on Twitter or Google+
The growth in use of tablets and smart phones and accessing the web from mobile devices is resulting in some fundamental shifts in online behaviour. Latest statistics from Google show that 67% of searches are start on one device but then move on to a second device.
When it comes to your mobile marketing strategy it is now time to seriously consider whether it’s time to switch to a responsive web design. This will allow your content to dynamically adapt it’s layout in response to the device the consumer is using to view your website. It can remove the need for that transfer to a second device to complete that all important call to action.
Some people would say that email marketing has been overtaken and replaced by newer online marketing techniques like social media and search. Some would even go so far as to say that email marketing is in decline and no longer relevant in our modern digital age.
My response would be, that while the marketing mix has definitely been changed by social media there is still a place for email marketing. You can still gain new and repeat business from an effective email marketing campaign. However, with in boxes being filled up daily any email marketing campaign needs to be carefully thought out and planned.
So here are our tips on how to run an effective email marketing campaign.
Online or offline there are contacts to be had. The key to this is to attend a relevant conference and begin networking.
Businesses come in different shapes and sizes, all of which have different strategies to meet their business targets.
A growing business needs new business. And new business needs new talent. It’s an on-going process.
Online and offline networking work in harmony because you can build up relationships with other conference attendees, prior to an event. As such, this is a key feature of a Mix Marketing Conference is that once you have registered and paid to go along as an attendee of the conference, you will be granted permission to update your profile on the Mix Marketing Conferences website. This means that other attendees, via secure log in, can see as much (or as little) information about you as you want and of course, you can see their profiles too. Continue reading →
Social media continues to grow with new platforms still appearing and improvements to existing platforms being made all the time. This means social media is an ideal place for you to establish your personal brand. It’s one of the first places people will go to find out about you. For example, employers are increasingly using social media to recruit. In addition, when considering working with someone for the first time, businesses turn to social media. They want to find out about the person they are dealing with as well as the company.
Social media platforms allow you to create and establish your online identity more easily than ever before. But care is needed to ensure that you establish a credible online presence and reputation. Continue reading →