Thanks mainly to the meteoric rise of Youtube, online video is now the single most powerful medium for just about anyone looking to make an impact on the web – whether you’re hoping to be discovered as the ‘next big thing’ or are looking to make a splash with the next viral sensation. To understand the unprecedented impact of Youtube, consider the following statistics:
- Youtube exceeds 2 billion views per day, which is nearly double the prime-time audience of all 3 major U.S. networks
- 24hrs of video are uploaded each minute
- The average person spends 15 minutes a day on Youtube
- 70% of traffic comes from outside of the U.S. (Source: website-monitoring.com)
Understandably, online marketers have been quick to recognise the potential of the platform. A video presents the perfect opportunity to capture attention in a dynamic, creative and high-impact fashion. In this article, we’ll look at four ways to make the most of online video in your own marketing campaigns.
1. Start With Your Own Website
Embedding video on your own website is a great way to launch your online video strategy. Youtube is the obvious choice, providing ready-made code which can be embedded easily on your website or blog. Make it easy to share by adding social media ‘share‘ buttons for added replay value.
2. A Picture Paints a Thousand Words
Using a video on your landing page is a great way to introduce or demo your product or service in a dynamic, attention-grabbing manner. A short demonstration of key features and benefits is likely to sway the undecided visitor far more than any amount of persuasive copy. Interactivity is the key here – giving visitors a more engaging experience using video will provide a greater incentive for visitors to stay rather than go.
3. Online Advertising
The same principal applies to online advertising. Video ads are known to be amongst the highest-converting in the internet marketing world. During 2010 search engine giant Google captured 43% of the online video market share, offering nearly 13 billion downloads each month. Facebook has over 600 million members, each capable of sharing online videos to their network of friends. There’s no getting away from it, the consumer has spoken.
4. Mobile Platforms
Apple’s iPhone has forever changed the way we view media, and the age of the smartphone means that more of us than ever before are regularly viewing video via a mobile device. With this in mind, make sure your video player will provide compatibility across multiple platforms.
Video is here to stay – but it doesn’t have to come with prohibitive production costs, creativity will win the day. If you would like help in developing a video marketing strategy for your business, call 01454 261111.