Many of the problems associated with the effective running of a garage could be solved with the use of an effective, reliable and fast communication method. One of the main problems that could be sidestepped through the use of such a service would be missed appointments and bookings; ensuring that the time of mechanics is best spent during the course of a working day, rather than spent waiting for a customer that is never going to arrive.
Increase bookings and customer satisfaction with text messaging
This kind of functionality is where our garage and motor industry text messaging service excels; allowing for specific SMS message templates to be sent to individually selected clients or groups, at scheduled intervals if necessary. This in turn is ideal for reminding customers to book in for upcoming MOT’s and services, existing appointments and promoting special offers is made fast and effective with text messaging.
How to make sure your garage is always busy and your customers are happy
Reduce missed appointments
Send automatic text messages to customers to remind them their vehicle is booked in on a certain time and date
Remind customers their MOT or service is about to expire and tell them how to re-book with your garage
Attach breakdown of costs to text messages
Let your customers know their vehicle is ready to be picked up with a link to a document containing details of work carried out and costs
Encourage repeat bookings
Send unique codes to existing customers to redeem offers such as ‘free winter car check with every MOT booked in October’
Reward your loyal customers
Increase loyalty by scanning multiple use vouchers for each customer every time they visit and offer them a reward after a certain amount of visits
Get instant feedback
Send links to mobile surveys in your text message to gather accurate feedback from your customers on their experience with you
Continually grow your customer list
Use a keyword on a short code to grow your database to target with news, offers and reminders, making sure your garage is at the forefront of their mind when their next MOT or service is due
Direct more information to your customers
Use a short URL to link to your website or mobile page and fully track who opens the link to follow up accurately
For more insights on how you can use text marketing in the Motor sector, you can access our library and download our case studies from The MOT Shop & Sentinel Volvo, and our Free Business Mobile Garage Marketing Guide.