The increasing popularity of social networks in the last few years has seen huge changes in the way people access the web to socialise, shop and build their online profile. It has also influenced the way businesses of all shapes and sizes have adapted their web presence to gain an advantage.
So with so much interaction taking place over social media websites, you might be forgiven for thinking a conventional website is surplus to requirements.
The following five reasons outline why your website is still the most important component in building a successful online presence for your business.
1. Maintaining Ownership
It is critical to protect your company identity by owning your business web address and website. This will avoid surrendering control of your brand to the mercy of a third party website – and their ads.
2. Your Content, Your Way
Content is still King, so being in control of how your content is presented is key to effectively getting your message across. Maintaining control of the user experience will enable you to manage content relevancy and your conversion process.
3. Create a Content Hub
Your business blog should be the focal point for all your content marketing activities – using your social media presence as a means to engage your audience and ultimately bring visitors to your website.
4. Attracting Search Traffic
A well optimised website plays a vital role in attracting valuable Search Engine traffic. Facebook after all is still a closed door to the Search Engines.
5. Monitor, Tweak, Improve
Being able to analyse website statistics to measure conversion rates, monitor backlinks and assess visitor engagement is essential to improving your online marketing activities – and ultimately achieving a return on your web investment.
In conclusion, if you want to take online marketing seriously, don’t neglect your most valuable online resource; your business website.
If you would like help improving your online presence, or planning an effective online marketing strategy, get in touch.