The growth in use of tablets and smart phones and accessing the web from mobile devices is resulting in some fundamental shifts in online behaviour. Latest statistics from Google show that 67% of searches are start on one device but then move on to a second device.
When it comes to your mobile marketing strategy it is now time to seriously consider whether it’s time to switch to a responsive web design. This will allow your content to dynamically adapt it’s layout in response to the device the consumer is using to view your website. It can remove the need for that transfer to a second device to complete that all important call to action.
Here are 5 reasons why responsive web design should be part of your mobile marketing strategy.
Improved User Experience
When done correctly, the subtle changes that responsive design provides should go unnoticed. This should result in a much improved user experience and with that comes a higher conversion rate.
Increase in Reach
Poor presentation of content will turn visitors off. Responsive web design means that content is easy to view, read and most importantly, act upon. All this means that your content will also be easy to share and extend your customer reach.
Search Engine Benefits
Search engines want to return results that provide a good user experience. We already know that search results that are mobile and tablet friendly are featuring higher in the ranking of search results for both PPC and organic results.
Maintenance time and costs
A responsive web design means that one update to a site will immediately show on all devices. Likewise, any routine maintenance no longer needs to be completed on a main site and a mobile site – one site, one set of costs!
A responsive website means measuring campaign success using web analytics across user devices will be more of a straight forward “all in one place” process.
Using responsive web design can increase your consumer engagement as well as significantly increase conversion rates among mobile users.
If you want help or advice about how you can use responsive web design to improve your mobile marketing strategy, get in touch.