With the increasing popularity of social networking websites such as Facebook, Twitter and LinkedIn,
you might be forgiven for thinking email marketing has had its day? The reality however, is that email
is still going strong and continues to play a key role in our business and personal relationships.
There’s no question that social media marketing has changed the marketing landscape by bringing
businesses and consumers closer together. But social media and email marketing can co-exist, and if
used effectively together will enable you to successfully deliver your promotional messages to a wider
1. Promote your social media presence from your email
Invite subscribers to connect with you by placing social icons prominently in your email marketing
message – making it a simple two click process to add you to their social stream.
2. Promote your email newsletter from your social media profiles
Run competitions, offers or draws from your Facebook Page to capture customer data with the
intention of keeping them updated by email.
3. Encourage viral activity
Highlight popular social media messages in your emails and make it easy for readers to then reTweet the message to their followers.
4. Cross pollinate from your blog
Your business blog is an ideal place to promote both your email newsletter and social media profiles.
Conversely, featuring blog content from your other marketing channels will present opportunities for
customers to engage with you on a number of levels.
The benefits that originally made email an attractive marketing channel still apply. Instead of thinking
social media marketing as ousting email as a promotional tool, think of it more in terms of how can
one compliment the other? If you would like help to integrate your email and social media marketing
activities, get in touch.