Google, Bing and other search engines handle billions of searches every day. You want to use Search Engine Optimisation to rank the highest as you can. If you rank well in their search results, your website traffic will increase significantly with the best kind of visitors; people looking for your products ready to buy..
So what can you do to be found at the top of the search listings?
1. Start with Effective Keyword Research
Your starting point is identifying the right keyword phrases. The goal is to find the phrases
people are using in good numbers, but are not overly competitive. Neglect this phase of your
SEO plan and you could be focussing your activities in completely the wrong direction.
2. Implement a Content Plan
Now you know what keyword phrases to target; you are ready to start creating content which
demonstrates to the search engines that your website is a relevant source of information.
Key to this phase of your SEO plan is to make sure the phrases you are targeting can be
found on your website and blog. Take care not to over use your keywords however;
‘keyword stuffing’ can work against you.
3. Acquiring Inbound Links and Social Proof
Finally, demonstrate to the search engines that your content is not only relevant, but also
trusted. This can be achieved by having your content linked to – or recommended – from
other websites. The more genuine inbound links your website has, the more likely the search
engines are to recommend your content in their results.
Social media websites are beginning to play an important part in this process as well by
providing ‘social proof’ for your content as it gets talked about and shared across their
In conclusion, be consistent and patient – while you may not see results over night, you will
gradually see an increase of visitors, leads and ultimately new customers.
If you would like help implementing a successful SEO plan for your business, get in touch.