It’s no secret that the digital marketing industry is growing even more rapidly and that means staying in touch with all the latest developments is crucial. With all the new digital data, apps and industry updates, it is easy to get left behind.
Considering the supersonic growth of digital marketing, we’ve compiled a list of 13 essential sources of the latest marketing news. This includes breaking stories, detailed analysis of marketing trends, various articles, publications and helpful tips.
Digital Marketing News Sources
Promoting your business online is no longer an option as digital marketing continues to evolve. Social media, paid advertising, email marketing and SEO are just a few of the many powerful tools available. Whatever method you choose, don’t treat it like a part-time exercise as these really are vital business functions.
Looking at our list of digital marketing resources, most combine lead generation, lead nurturing, networking and marketing advice among others. With all that in mind, let’s get started.
Search Engine Land
If you spend lots of time online and you’re into search engine marketing (SEM), you should be familiar with Search Engine Land. In the unlikely event that you don’t, perhaps now is the time to check them out.
Besides offering all the latest news on search engines, SEO and SEM, they organise and host the hottest Search Marketing Expo (SMX) conference every year. They are one of the best news sources for breaking headlines and detailed analysis. If you’re involved in any way with digital marketing, Search Engine Land should be in your RSS feed.
Search Engine Journal (SEJ)
Originally a dedicated blog, Search Engine Journal has grown over the years into a reliable source of Internet marketing news. This resource always keeps its ahead of all the latest news in everything related to search, social, SEO and content marketing. That’s not all though as they also run the SEJ Summit and host the entertaining and informative Marketing Nerds podcast.
Jennifer Slegg runs the SEM Post and it always seems to be among the first sites to reveal breaking news. Of course, we’re not referring to market news or stories about the Royal Family but rather digital marketing events and other industry updates. You can subscribe to their RSS feed and follow them on Twitter where they post a few times per day.
If you haven’t come across the Moz blog, you really should as it is a fantastic resource. First called SEOmoz, they are now one of the most popular companies in digital marketing creating top-shelf content. For the most part, they provide all the latest information on SEO, digital marketing trends and online content. Keep an eye out for Rand’s Whiteboard Fridays and don’t forget about the free SEO Learning Centre.
Search Engine Roundtable
Another great resource for Internet marketers is Barry Schwartz’s blog, Search Engine Roundtable. It provides a powerful combination of breaking news, in-depth analysis and context unlike any other source. In addition to the daily updates and recaps, they also have an active forum and regular video content that will meet and exceed all your news expectations.
While Media Post covers a diverse range of topics, it is one of the most comprehensive online sources for information on advertising, digital marketing and other media. Even though their coverage includes TV audiences, print, social media and search marketing, the quality of their content remains consistently good. Media Post is certainly one of the best allround news sources and often first to break major stories.
Social Media Today
If you’re on social media, you must have seen or heard about Social Media Today. They report on anything newsworthy within the social realm and often among the first in line. In addition to their impressive news coverage, they also feature a wide selection of content. This makes SMT a must-have to any and all social media marketers who want to be at the forefront of the latest news.
Social Media Examiner
Founded by Michael Stelzner, Social Media Examiner provides a blend of hard news and applied strategy on how business people can use social networks. They publish online magazines, blogs and podcasts while also hosting the Social Media Marketing World conference. Technorati has ranked Social Media Examiner as one of the Top 100 Business and Top 100 Small Business blogs and should be on every social media marketer’s list.
Pete Cashmore launched Mashable from his Aberdeen home in 2005 and today, it is one of the biggest in Internet publishing. They have a massive social media following of millions and for good reason, as they provide some of the greatest marketing, tech and social news content. If you want to keep updated on developments in the social media world, Mashable is one to remember.
Good online content is often hard to come by but Copyblogger makes it easier. While they may not specialise in breaking news, it is an invaluable resource for content marketers. They offer detailed blogs, training and guides on copywriting, blog writing and more. For that reason, they are worthy of being included in this list and you should really subscribe to their RSS feed.
Content Marketing Institute
Few companies have achieved what the Content Marketing Institute (CMI) has in terms of advancing content marketing as an industry. Today, the CMI is a leading global company specialising in content marketing education and training. They have become a successful enterprise teaching brands how to attract and retain customers with informative, relevant and quality multi-channel storytelling. Their blogs and whitepapers are absolutely essential for content marketers across all types of industries.
The Daily Egg
In terms of CRO (Conversion Rate Optimisation), the Daily Egg takes the cake. The blog of Crazy Egg is an impressive blog covering all you need to know about CRO. Their content is of exceptional quality and posts are frequent covering a wide range of topics. From a beginner’s guide to A/B Testing, quick-fire CRO tips, SEO, web design and e-commerce marketing tips, The Daily Egg should be bookmarked in your browser.
One of the best information sources for technology must be The Verge. Founded in 2011 in partnership with Vox Media, The Verge has an incredibly wide editorial range covering everything from science, art and culture to robotics and virtual reality. They’ve also proven to be an excellent source of breaking news about what’s happening in search and social media.
As you can see, there are so many available online resources covering a wide range of topics. Almost everything a marketer needs can be found online and with a bit of research and smart application, your business can also benefit.
Among many other important aspects of digital marketing, social media management and online brand reputation play a crucial role. If you need help marketing your business online, contact WSI eMarketing on 01453 542761 for a free consultation. Alternatively, get in touch through our website and follow our blog for weekly updates on all things digital.